Today, 3D animation is a valuable and innovative tool for architects and designers, especially when it comes to presentations.
The concept of interior design can be difficult to understand for people without an architectural background. Sketches and 2D drawings cannot always clearly explain all the design features. This has long been one of the problems faced by designers and clients, making communication between the parties difficult. 3D visualization changes this, promoting mutual understanding.
At the same time, rendering alone may not be enough, since the generated CG images are static and can only show the space from one or a few angles. This means that to achieve the desired result, an integrated approach is needed. Architectural visualization is the ideal foundation that can be expanded to explain all the important design aspects most effectively.
Using interior design animation, photorealistic images, and 3D floor plans, architectural experts can show the future project before it is completed. New computer graphics tools allow you to create detailed, photorealistic content that is easy to perceive. This way, clients can quickly understand the features of the property’s layout, as well as all architectural and design solutions.
3D animation is increasingly being applied in interior design, allowing professionals to explain concepts and ideas to clients in an engaging and accessible way.
Let’s take a closer look at exactly how architectural animation helps convey interior design features.
Convey Design Ambience Through Motion
Looking at interior design through images, the interior is perceived as a static scene. In order to fill this void, you can use 3D animation, thereby better revealing the ambiance and sense of space.
The ability to show objects in motion brings any environment to life. Since the viewer then seems to be immersed in the space, imagining themself living in this home, such a presentation helps build a stronger emotional connection.
By adding 3D animation of dynamic sunlight streaming through a window, the flame of a fireplace, or the splash of a fountain, designers can convey the atmosphere. These small but valuable details bring the scene to life and captivate the viewer. Unlike still images, 3D interior animation can reveal features in all their glory.
Connect Interior And Exterior Design Together
3D animation can show both the exterior and interior design. Unlike still images, which show these views separately, 3D content can demonstrate the exterior and interior of a home as a whole. Mixed architectural animation scenarios are often built on the principle that the camera first circles around the property, showing the picturesque surroundings; then, the viewer is taken inside the space and shown the interior.
With this approach, the viewer gets a complete understanding of all features of the project.
The key thing here is that the client perceives all these aspects holistically, as organic parts of a single design, which greatly simplifies the understanding of the design, its functionality, and value.
Add Music And Voiceover To Enhance The Experience
Another advantage of 3D interior animation is the sound, which is often a useful addition to highlight certain accents, as well as enhance the impression.
In movies or advertising, music is used to create a certain atmosphere, since such scenes have a significant impact on the viewer’s impression. Therefore, if you apply soundtracks wisely, they can enhance the effect of interior design animation.
Depending on the style and features of the project, you should select music that can convey the desired message, emphasis, and atmosphere. The soundtrack should attract the attention of the audience, highlighting key points.
For example, when showcasing a project for a summer residence by the sea, you might want to use chill lounge music that reflects the atmosphere of relaxation. If we are talking about a fitness club project, then it is advisable to choose a more energetic rhythm. When presenting the interior design of a coffee shop in the loft style, you should select those tracks that people would expect to hear in such a place.
You can also add extra sounds to your presentation videos, such as the crackling of a fire, the ticking of a clock, the sound of wind, etc. In addition, a voiceover can also be included to enhance the visual experience.
All these little details are critical to creating the right mood in your 3D video. Therefore, the quality of soundtracks should be treated as carefully as the quality of images and videos.
Demonstrate Functionality Through Motion
3D interior animation can show objects in motion. This makes it possible to demonstrate the operation of various devices and mechanisms in the house, helping to explain how this or that object works.
This approach allows the client to quickly understand the ease of use of the design solution. Obviously, it will not be possible to achieve a similar result with static images.
The value of a presentation with 3D animation is that this technology can clearly showcase the functionality of transformable furniture or complex devices in action. This way, the viewer can appreciate not only the attractiveness but also the functionality of the interior. This impresses viewers and makes them more likely to want to collaborate with you on their project.
Smooth Transitions Between Rooms
Static visualization lacks dynamism and cannot convey a complete picture of the interior, despite its photorealism. Even if all materials, furniture, decor, and layout are demonstrated in detail, each room is shown separately. This makes the presentation fragmented. In other words, the viewer can see the interior of the living room, bedroom, or kitchen, but not perceive them as a single whole.
Since standard renderings can’t seamlessly transition from one space to another, adding 3D animation makes sense. With this technology, the client can see how the interior design of all spaces in the house fits together to create a complete picture.
An animated presentation allows you to demonstrate the transition of wall decoration in adjacent rooms. You can also show how color and texture flow seamlessly from one room to another. All this is extremely valuable, allowing the client to appreciate how different rooms complement each other. This way, your project is more likely to be perceived as an overall concept in which all the elements are well thought out and come together harmoniously.